The International ISO standard for market, social and opinion research (AS ISO 20252) was published worldwide in May 2006.
Australia was represented during the development of the standard, which was subsequently closely reviewed by the Australian Technical Committee (under Standards Australia). Australia ratified the adoption of the standard. AS ISO 20252 became the Australian standard for our industry as of 1 January 2007 with a revision completed in 2012, and then restructured and technically revised in 2019.
Over 100 companies in Australia are now certified to AS-ISO 20252. Accreditation to this standard demonstrates a commitment to quality-assured processes in the international arena.
ADIA works in partnership with its Quality Consultant, Norine Cruse to provide member advice and training.
The adoption of consistent, standardised process in an AS ISO 20252 based Quality Management System can:
Put your company on the world platform
Increase efficiency and productivity
Improve buyer confidence
Increase loyalty & satisfaction
Meet or exceed best practice
Improve product and service quality
Improve corporate profile and competitive edge
Increase opportunities for international business
Assist in the protection of respondent privacy
Demonstrate a commitment to internal standards
Become a training platform for new employees
Foster a culture of quality / continuous improvement