About ISO 20252

The ISO 20252 Market, Opinion and Social Research Standard (under review) was published worldwide in May 2006, brought into Australia in 2007, reviewed in 2012, again in 2019 and remains the primary quality control measurement tool for the market and social research industry.

Australia was represented during development of the standard and subsequent revisions by the Australian Technical Committee (under Standards Australia).

ISO 20252 brings with it a level of risk management in considering information security, data privacy and quality control of research methodologies, measured and accredited on a 3-year independent audit cycle.

ADIA works in partnership with its Quality Consultant, Norine Cruse to provide member advice and training.

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ISO 20252 within the global industry profile

ISO 20252 fits under the International Organization for Standardization (ISO) which is a worldwide federation of national standards bodies from more than 160 countries. ISO 20252 is known to be actively implemented in over 140 countries world-wide.

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ADIA supports members in achieving ISO 20252 through several avenues. 

• Gap Analysis: Providing tools to identify your current systems and identify the gaps.
• Develop Confidentiality and Privacy Policies in compliance with legislation
• Implement a risk management process including a Risk Register to identify, quantify, and control business and IS Risk.
• Creating and implementing a business aligned ISO 20252 Framework in compliance with ISO 20252 Accreditation.
• Provide Internal auditor training and tools for ongoing compliance testing and continual improvement. 

Implementing ISO 2052 provides your organisation with:

• Increased data security and quality control risk management
• Increased efficiency and productivity
• Protection of respondent privacy in line legislative requirements
• Stronger corporate profile and competitive edge
• Increased opportunities for international business
• Foster a culture of quality / continuous improvement
• Increased value of your company

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ADIA Academy

The ADIA Academy provides courses designed to assist members implementing and maintaining ISO 20252, including:

• Preparing for your ISO 20252 Certification or Recertification Audit
• Preparing for your ISO 20252 Surveillance Audit
• ISO 20252 Sampling Annex A
• ISO 20252 Lessons Learnt – Considerations for Future Audits
• ISO 20252 + Privacy + Information Security Synergies
• Internal Auditor Training (Download Flyer)

Additional packages and material are uploaded monthly

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The Member Trust Mark

Clients need to know that when using an ADIA Trust Mark Research Company they can feel confident your organisation’s integrity, profits and reputation is being protected by a research supplier engaging in legally compliant and independently audited market and social research methods.  We, therefore, recommend members use one of the above companies for certification under the new standard.

ADIA members certified to ISO 20252 are eligible to work under the Industry Trust Mark