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ADIA Board 2020-21

The following office bearers were elected unopposed at the AGM on Thursday 29 October, for a one-year term 2020-2021:

1. George ZdanowiczPresidentEnhance Research
2. Marc L’HuillierVice-PresidentEY Sweeney
3. Josephine FotiSecretaryWallis Social Research
4. Sarah WrigleyTreasurerGundabluey Research

Five General Board members were also elected unopposed:

1. Martin Filz, PureProfile
2. Laura Robbie, YouGov
3. Simon Wake, Ipsos
4. Jenny Witham, Fiftyfive5
5 .Craig Young, Engine

ADIA Board Office Bearers

George Zdanowicz

President - George Zdanowicz

Enhance Research

George is the CEO of Enhance Research, based in Brisbane. He has over 25 years’ experience in market and social research, having worked in both client and agency research roles. George is a Qualified Professional Researcher (QPR) and a Fellow of the Australian Marketing Institute (FAMI) and Certified Practicing Marketer (CPM). George has been an active participant in the industry including a long-term involvement with ADIA (formerly AMSRO), serving as Treasurer for two years prior to being elected President for the first time in 2019.

George continues to focus on ensuring that ADIA delivers valued services to its members and actively represents the progressive and diverse research and insights industry.

To contact George – 0412 370 393

Marc L’Huillier

Vice President - Marc L’Huillier

EY Sweeney

Marc has over 25 years’ experience in the industry and has conducted research across a wide range of countries. He was the CEO of Sweeney Research for ten years and in that role led the business through the 2014 acquisition by Ernst & Young (EY). Now as a Partner in Advisory at EY and the Managing Partner of EY Sweeney, Marc brings a broad perspective to ADIA. Marc draws on his role in a major global professional services firm to ensure the industry continues to be well positioned for the future. Marc has been an active industry participant over a long period of time, including sitting on the committee for the past eight years which saw him play a key role in re-shaping the annual Leaders Forum. As a key member of the Executive, Marc continues to focus on helping to ensure the Association is a progressive, effective and relevant organisation for all members.

To contact Marc – 0413 919 195

Sarah Wrigley

Treasurer - Sarah Wrigley

Gundabluey Research ​

For over 20 years, Sarah has run her own successful consultancy, Gundabluey Research, based in Victoria and prior to that spent 10 years at ACNielsen.  Sarah is an active member of industry holding various roles across many years, including as an AMSRO Executive member from 2012 to 2015, the wider committee and chair of the Leaders Forum sub-committee.   Sarah is also a long term The Research Society (formerly AMSRS) IRG member, has won two Research Effectiveness Awards and has been a member of The Research Society for 30 years.   Sarah has served across four boards, including Chairman of a Community Bank for 8 years and the prestigious Royal Botanic Gardens of Victoria Board and brings considerable governance, risk and finance experience as well as an understanding of running a successful small business.

This year, Sarah continues in the role of Treasurer to ensure member funds continue to be managed judiciously on behalf of members and ADIA maintains its current robust financial position.

To contact Sarah – 0412 186302

Josephine Foti

Secretary – Josephine Foti

Wallis Social Research

Josephine is a passionate leader and researcher with over 20 years’ experience in the industry. The director and owner of Wallis, she works with all levels of the business to drive continuous improvement and industry best practice.

Josephine has a wealth of knowledge across a diverse range of industries and has been responsible for many high-profile, complex projects. She is particularly interested in research in the area of disadvantage and working with marginalised and vulnerable groups.

A long term member of the Association, she has this year taken on the position of Secretary to continue to help shape the future of research–ensuring it is useful, usable and accessible to all.

To contact Josephine: 0401 518 191

General Committee members

Martin Filz

Martin Filz


Martin joins the ADIA as a General Committee member, and also holds the role of CEO at data and insights business Pureprofile. With more than 20 years’ experience, Martin is one of the most well-respected and influential research industry leaders. He has worked in several senior executive positions, including as EMEA and APAC Managing Director at Research Now (now Dynata) and EMEA/APAC CEO at Kantar-owned, Lightspeed GMI.

A pioneer of online measurement and research, Martin is active in digital and research bodies including the Market Research Society, and the Interactive Advertising Bureau (IAB).

To contact Martin: 0466 356 388

Laura Robbie


Laura is the General Manager of Australia for the international market research and data analytics company, YouGov.

In her data focused career over the last 15 years, Laura has worked in Europe, the States and extensively throughout Asia. Her experience and interest is in digital innovation and scaling businesses and teams for success following acquisitions and mergers. She has successfully restructured and led teams through the aftermath of a number of global and local market acquisitions – Research Now by Erewards, GMI by Lightspeed Research and most recently Galaxy Research by YouGov.

Laura has been actively contributing to the research industry for some time, having served as an ADIA (formerly AMSRO) committee member for 4 years, as a long-time member of the Research Society and through other training and mentorship roles. For many years, Laura has been recruiting into the industry with a firm focus on Inclusion and Diversity. She has an extensive network in the Australian market and is dedicated to making Market Research an attractive proposition and career path for top talent.

To contact Laura: 0416 604 314

Simon Wake

Simon Wake


Simon Wake is the CEO for Ipsos in Australia & New Zealand. Simon was previously Managing Director of Ipsos MediaCT and prior to that was Director of Marketing at Fairfax Media, after working in news media publishing for close to 10 years.

Simon joined the Association Executive over six years ago and continues to bring his knowledge of the industry and understanding of business leadership, digital marketing, brand strategy, communications research, business development, PR and communications strategy and planning to the Association.

To contact Simon – 0410 650 841

Jenny Witham


Jenny is the Director of Fiftyfive5 in Melbourne. Jenny has spent over 20 years in market research consulting, pursuing her passion for consumer and citizen insights that translate into strategy. She is a business and client leader, consulting with many of Australia’s leading brands and organisations. Jenny’s previous roles include Executive Director, Strategic Client Partner for Kantar, Chief Client Officer of Colmar Brunton, and Jenny spent 9 years as Managing Director of Colmar Brunton in Melbourne.

Jenny has been a member of the ADIA Advisory Committee since January 2018 and joins the ADIA Committee in 2021. She is a member of ESOMAR and The Research Society, and enjoys presenting at industry conferences and events to share thought leadership and client success stories. Jenny brings her experience in company leadership and a growth focus to the association. She has served on the member acquisition sub-committee.

To contact Jenny – 0402 272 044

Craig Young

Craig Young


Craig is the Australian Managing Director of ENGINE, a global marketing and communications group. He is responsible for the growth, direction and combined P&L for ENGINE’s insights, digital consulting and media agency services in Australia. Craig has over 20 years of experience in management and consulting roles, including at Nielsen in Hong Kong and Roy Morgan Research in Australia.

Craig has been a member of The Research Society (formerly AMSRS) for over 20 years and a QPMR since the scheme’s inception.

He has served on the ADIA (formerly AMSRO) Executive since 2013, including as Vice-President (2013-2017) and as President (2017-2019). Craig’s contributions to ADIA include significant involvement in government and stakeholder relations. During his Presidency industry-wide access to the IPND was granted, the association commenced new strategic partnerships with AMI, IML and ESOMAR, developed a number of new income streams, and launched a review of association branding and the AMSRO Inquiry into Political Polling following the 2019 Federal Election.

To contact Craig – 0421 617 450

Sarah Campbell

Sarah Campbell

Chief Executive Officer, ADIA

The Executive Director for nine years, Sarah Campbell manages the Association in consultation with the Executive team. A communications specialist, Sarah has 20 years’ experience in corporate, government and public relations and stakeholder engagement and prior to joining ADIA (formerlyl AMSRO worked for some of Australia’s most recognised organisations including FOXTEL, ABC-TV, News Corp and UNICEF. Highlights under Sarah’s administration include a re-brand; the launch of the industry Trust Mark and Salary Survey; the registration of Australia’s only industry APP Privacy Code; a reinvigorated annual Leaders Forum, significant progress and changes on the IPND Scheme and stronger connections with the government for our work on the 457 Visa issue; an effective NUW-AMSRO Agreement (two EBA’s over six years); the introduction of new strategic partnerships, training with the AMI; accepted and progressive amendments to the rules of the Association and a surplus budget year on year to safeguard ADIA member interests.

To contact Sarah: 0417 665 144