ADIA Board 2025-26

President - Josephine Foti

Wallis Social Research

Josephine is a passionate leader and researcher with nearly 25 years’ experience in the industry. The Chief Executive Officer and owner of Wallis, she works with all levels of the business to drive continuous improvement and industry best practice.

Josephine has a wealth of knowledge across a diverse range of industries and has been responsible for leading many high-profile, complex projects. She is particularly interested in research in the area of disadvantage and working with marginalised and vulnerable groups.

An active participant in the advancement of the industry, Josephine has been an executive committee member for several years, including two years as Secretary and two years as Vice President, before taking on the role of President in 2024. Josephine will continue to use her experience to ensure ADIA supports both members and the wider community – with research that remains useful, usable, and accessible to all.

Josephine is a member of the Leaders Forum sub-committee.

Vice President - Erik Heller

Ipsos

Erik is the CEO for Ipsos Australia. Erik was previously a Partner at global consulting firm EY and leads the Oceania customer insights and analytics practice (EY Sweeney). With experience in advertising agencies and client-side marketing roles, Erik has spent the bulk of his career (20+ years) in market/social research and customer experience management. Erik works a cross-sector with a particular focus on government/social research, focusing on transforming customer and citizen experiences in the digital age.

Erik is passionate about the data and insights industry and regularly speaks at conferences and events to help build the profile of the profession and attract the best talent to the industry. He is an active member of The Research Society and a Qualified Practicing Researcher (QPR).

Before joining the ADIA board, Erik was a member of the ADIA’s Advisory Committee and continues to be a member of the Leaders Forum Committee and the Privacy Compliance Committee.

Treasurer - George Zdanowicz

Taverner Research

George has nearly 30 years’ experience in market and social research, having worked in both client and agency research roles. His unique experience delivers a high-level capability to design research and drive strategic action. His expertise in leading the design and outcomes of hundreds of research projects give him a unique insight into the critical factors driving research success.

George is a Qualified Professional Researcher (QPR) and a Fellow of the Australian Marketing Institute (FAMI) and Certified Practicing Marketer (CPM). George has been an active participant in the industry including a long-term involvement with ADIA, serving as Treasurer for two years prior to serving as President for six years.

George continues to focus on ensuring that ADIA delivers valued services to its members and actively represents the progressive and diverse research and insights industry. In 2025-26, George has returned to the role of Treasurer to ensure ADIA member funds continue to be managed judiciously on behalf of members and ADIA maintains its current robust financial position.

Secretary – Martin Filz

PureProfile

Martin is CEO at data and insights business Pureprofile. With more than 20 years’ experience, Martin is one of the most well-respected and influential research industry leaders. He has worked in several senior executive positions, including as EMEA and APAC Managing Director at Research Now (now Dynata) and EMEA/APAC CEO at Kantar-owned, Lightspeed GMI.

A pioneer of online measurement and research, Martin is active in digital and research bodies including the Market Research Society, and the Interactive Advertising Bureau (IAB).

Katie Balogh

Bright Point Research

Katie Balogh is the Director of Bright Point Research and has over 25 years of experience in senior management roles in data, analytics, and research with a track record of delivering high-quality, dependable insights for her clients. She is a passionate leader dedicated to developing her team and improving the quality of participants and respondents to market research projects in the industry.

Katie has served on the ADIA Advisory Committee for four years, plus served on the ADIA Leaders Forum Committee for four years, Chairing the Leaders Forum Committee for the 2023, 2024 and 2025 events. Katie has also served on the Research Got Talent Committee since its inception in 2020.

Outside of research, Katie is a Graduate Member of the AICD, which she used to further improve her knowledge of governance and leadership.

Sally Joubert

Luma Research

Sally is a leading figure in advertising research world-wide. She co-founded Luma (formerly Advertising Development Solutions), a specialist brand, advertising and communications research agency in 1991. Sally has worked with some of the largest global brands and has spoken at many conferences and seminars, sharing her experience and passion for developing great brands. She is a fellow of the AMSRS and currently the Australian Representative for esomar, and is the Chair of the Research Got Talent competition.

Imogen Randell

Hall & Partners I Quantum Market Research

CEO of two independent insights agencies with different expertise and strengths that are part of Clemenger Group Limited and Omnicom. With over 30 years experience, Imogen’s expertise lies in strategic consulting informed by evidence-based insights.

Jenny Witham

Fiftyfive5

Jenny is a Partner at Fiftyfive5, part of Accenture Song, and leads the Melbourne business. Jenny has spent over 20 years in market research consulting, pursuing her passion for consumer and citizen insights that translate into strategy. She is a business and client leader, consulting with many of Australia’s leading brands and organisations. Jenny’s previous roles include Executive Director, Strategic Client Partner for Kantar, Chief Client Officer of Colmar Brunton, and Jenny spent 9 years as Managing Director of Colmar Brunton in Melbourne.

Jenny has been a member of the ADIA Advisory Committee since January 2018 and joined the ADIA Board in 2021. She is a member of ESOMAR and The Research Society and enjoys presenting at industry conferences and events to share thought leadership and client success stories. Jenny brings her experience in company leadership and a growth focus to the association.

Mark Zuker

JWS Research

Mark is the Managing Director of JWS Research based in Melbourne. Mark has over 30 years’ experience in market and social research having worked for companies of all shapes and sizes. Mark has a background and particular interest in data processing, logistics and large-scale projects. Mark is a Qualified Professional Researcher (QPR) and a Fellow of The Research Society. Mark has been an active participant in the industry for many years including being a long-standing member of the ADIA IR and Quality committees. Mark was previously secretary of AMSRO (now ADIA).

Mark is currently a member of the Quality and Training, Workplace and Industrial Relations and Regulatory sub-committees.

Sarah Campbell

Chief Executive Officer, ADIA

Key achievements under Sarah’s administration include: the launch of the industry Trust Mark – a co-regulated industry initiative; the development of Australia’s only industry-registered APP Industry Privacy Code (independently reviewed and relaunched 2021); a reinvigorated annual Leaders Forum conference; the launch of the ADIA Academy, an online training portal; industry advocacy with significant progress and strong connections with government; an effective UWU-ADIA Enterprise Agreement (three over nine years) and an Inquiry into the Performance of the Opinion Polls at the 2019 Australian Federal Election. Sarah was also integral to the successful 2021 rebrand of AMSRO to ADIA, supporting the Association’s strategic direction.

To contact Sarah: 0460 012 092