ADIA > About ADIA > ADIA Team


The ADIA team and expert consultants that support ADIA members.

See here for our strategic partners who deliver group purchasing and member offers for greater membership value.

ADIA team

Sarah Campbell

Chief Executive Officer, ADIA

ADIA’s Chief Executive Officer for twelve years, Sarah Campbell, manages the day-to-day operations of the Association, its people and its resources.  A communications and stakeholder engagement specialist, Sarah has over 20 years of experience in corporate, government, and public relations and, prior to joining ADIA, worked for some of Australia’s most recognised organisations, including FOXTEL, ABC-TV, News Corp and UNICEF.

Key achievements under Sarah’s administration include the launch of the industry Trust Mark – a co-regulated industry initiative; the development of Australia’s only industry-registered APP Industry Privacy Code (independently reviewed and relaunched 2021); a reinvigorated annual Leaders Forum conference; industry advocacy with significant progress and changes on the IPND Scheme and stronger connections with government; an effective UWU-ADIA Agreement (two over six years); the introduction of new strategic partnerships that deliver value-add member benefits; the Inquiry into the Performance of the Opinion Polls at the 2019 Australian Federal Election and the successful rebrand of AMSRO to ADIA to support the Association’s strategic direction.

To contact Sarah: 0460 012 092/

Jennifer Hodge

Membership and Events Manager

Jen joined the Association in early 2016 on a short-term contract to help with that year’s Leaders Forum. Eight years on she’s still wondering when the Board will realise she hasn’t left!

With over 20 years’ experience as a communications and events specialist, Jen has previously worked in book publishing as well as for ABC TV, News Ltd, and the Australian Paralympic Committee, and as a freelance marketing, publicity, and brand management consultant.

As ADIA’s Membership and Events Manager, Jen oversees operations and event planning of the annual Leaders’ Forum conference and other industry events, member workshops, and special projects (such as Research Got Talent). She also manages membership renewals, applications, and general member inquiries, and supports Sarah and the Board in the day-to-day running of ADIA.

Jen’s happy place is by the sea and outside of work, loves beachcombing with her kids for treasures that can be incorporated into artworks that she sells at local markets.

To contact Jen: 0414 760 898/

Theresa MacDonald

QA and Training Coordinator

Theresa is a compliance management professional with a particular interest in leveraging software to simplify this process. She was a co-founder of Lucidity Software, which was specifically designed to transition compliance systems from paper-based to cloud-based solutions.

After COVID-19, Theresa decided to leave city life and now lives in the most beautiful little town in Australia – although she’s probably biased! From there, she assists businesses with their compliance needs, as well as other high-end technical and administrative projects. She works with ADIA as their QA and Training Co-ordinator and is always available to help with your ADIA Academy queries.

In her free time, Theresa enjoys taking long walks with her beloved labrador, Polly, and tending to her slightly unruly country garden.

To contact Theresa: 0417 565 358/

Norine Cruse

Norine operates Cruse Partnership Australia, a consultancy in compliance management systems including market research, data analytics and insights fields and (cloud) software developers.

Over the past 20+ years, Norine has worked with various organisations and professional bodies to develop industry and international standards, including those for the market research industry.

Norine represented AMSRO on the Global TC 225 Committee responsible for developing the current ISO 20252:2019 Standard that establishes the terms, definitions and service requirements for service providers conducting market, opinion, and social research, including insights.

Norine is certified to the ISO 27000 Standard which specialises in Information Security Management and co-developed AMSRO’s Information and Data Security Compliance System (phase one of the ISO 27000 standard for the market research, data, and insights industry).

To contact Norine for For ISO 20252, ISO 27000 and Information and Data Security matters: 0418 541 041/

Andrew Maher

Partner CIE Legal I ADIA Legal Counsel

Andrew Maher is a founding Partner of CIE Legal and long-term legal advisor to industry /ADIA (and before that AMSRO). Andrew advises both domestic and global clients on all aspects of Australian workplace relations and advises members on a range of human resources law and privacy law issues.

Whether appearing for clients in the Fair Work Commission, making enterprise agreements, corporate restructures, conducting workplace investigations or dealing with union disputes, Andrew relishes the challenges of finding outcomes that best align with clients’ needs and commercial interests.

Andrew has spent almost two decades helping employers across the country. With his breadth of experience, he has had a hand in shaping modern employment law including co-drafting the Modern Market and Social Research Industry Award 2020 and leading negotiations on behalf of ADIA to deliver a multi-employer deal.

Andrew has also developed online Equal Opportunity, Harassment and Bullying training (and even makes a cameo appearance) and a suite of HR law and privacy instructional videos which make workplace learning readily accessible, simple, and (almost!) fun.

If you require advice about staffing matters, please be sure to take advantage of ADIA’s free human resources law and privacy law support hotline service.

To contact Andrew: 0403 399 237.

Professor Peter Leonard

Principal Data Synergies I Chair ADIA Privacy Compliance Committee

Peter Leonard is a Sydney based data and technology business lawyer. As principal of Data Synergies, many of his clients are data analytics services providers and business developing and implementing data driven projects and AI applications.

He is a part-time Professor of Practice (across the Schools of Management and Governance, and Information Systems & Technology Management) at UNSW Sydney Business School.

Peter serves on the Australian Treasury’s Data Standards Advisory Committee, the NSW Government AI Review Committee, which reviews major applications of automated decision making and AI by NSW government agencies, the NSW statutory Information and Privacy Advisory Committee, which is tasked “to provide the [NSW] government with information, advice, assistance and training to deliver world-leading information and privacy management practices”.

He chairs the Association for Data-driven Marketing and Advertising’s Regulation Group and was appointed as Chair of the ADIA Privacy Compliance Committee in May 2023.