COVID-19 Research and Insights

ADIA > COVID-19 Research and Insights

AMSRO is committed to supporting our members with Government information, member services and relevant links.

See how AMSRO member organisations are capturing the health and economic impact of COVID-19.

Never before has there been a more critical time to base decisions on a sound evidence base. Market and social research, data and insights have an essential role to play during these unprecedented and unchartered times to truly understand how Australians are feeling, to understand what they are doing, and to understand their needs in this time of crisis. 

As the peak body in Australia for the market and social research, data and insights industry – which generates over $1 billion of economic activity annually – AMSRO has developed this showcase of published COVID-19 research insights to acknowledge, promote and applaud the valuable work our members are doing during this extraordinary time.

Voices from the frontline: The impact on healthcare professionalsVictoria’s second COVID-19 outbreak

This is the third TKW Research study into the impact of COVID-19 on Australia’s healthcare professionals. It focuses primarily on the second Victorian outbreak, how it has impacted the sector, what our healthcare professionals are thinking, feeling and experiencing and what they think needs to happen next.

As we adjust to the new reality of COVID-19, our healthcare professionals arehaving to quickly adapt to how they work amidst the deadly virus.
Many in the healthcare sector are experiencing firsthand how the pandemic is impacting Australian lives as well as how it impacts their own livelihoods. While some of our healthcare professionals have increased their workload, there are others who have seen a dramatic reduction in patients and therefore income. Like many of us they are now concerned for their future financial wellbeing.
Download the latest report here:

Sept 28,2020 Paper – ‘Generations by COVID’

Sprout Strategy’s Special Edition Mood of Australia research has revealed the motivational needs, emerging values and behavioural shifts of Australians as they progress through their COVID-19 journey.

At Sprout we also became curious about what sets apart our different Australian Generations as they navigate this unprecedented landscape? What are the top priorities per Generation for Brand Owners, CX Strategy and Employers?

As a consequence, Sprout has now published a short Paper of ‘Generational Snapshots’ which combine both the implicit emotional and rational survey data collected from the Special Edition Mood of Australia fieldwork, augmented with qualitative interviews and trend analysis.

“Generations by COVID” reveals each generation’s COVID-19 journey, how they have changed, how things have been prioritised and what this means for Brand Management, Customer Experience and Employee Management.

Download the ‘Generations by COVID’ Paper here:

Sprout’s Mood of Australia Research is the largest implicit or ‘System 1’ study into the emotional needs and motivations of Australians. More info here
Website: Sprout Strategy

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Victoria’s Coronavirus Roadmap to Recovery

How familiar are Victorians with the roadmap?
How supportive are they of the extension of stage 4 restrictions in Victoria?
Do they trust in the state government to act in the best interests of the community?
How optimistic are they about the future?

We surveyed a representative sample of Victorians to find out.

View Wallis’s animation to see highlights of the study at

DBM tracks financial services usage and behaviour monthly (for both businesses and consumers) via our DBM Atlas program. We have also developed a COVID-19 Insights Module to understand the impacts the pandemic is having on consumers and businesses, and the role financial institutions are playing in supporting their customers through the crisis.

As outlined in the attached August 2020 update (based on data to end July 2020):

  • Business and consumer sentiment remains well below the long-term average
  • Around 1 in 3 businesses and consumers have directly experienced negative financial impacts during the pandemic
  • 1 in 5 businesses and 1 in 10 consumers have reached out to their financial institutions for support, although a significant proportion of those most in need are yet to ask for help
  • Most requests for support have been granted, and satisfaction ratings are positive

read the report here:


Cautiously optimistic Australia and the need for scenario planning

Sprout Strategy has released the June Edition of their Mood of Australia research revealing that right now Australians have entered a phase of ‘Cautious Optimism’. Positivity has returned, however this is countered with a sense of realism on how long this situation will take to resolve and trepidation by many to take advantage of recent relaxations.  One-third of us feel restrictions are being lifted too soon.

Our key takeaway is that scenario planning for different groups of Australians is essential from a Brand, Customer Experience and Employee experience viewpoint. The Plan ‘A’ is still about empowering more Australians to move further toward positive achievement on their COVID-19 Motivational Journey, whilst simultaneously planning for those Australians who experience a COVID-19 ‘Yo-Yo’ effect back to an earlier emotional state. These distinct groups will respond to different messaging and product/service offerings.  ‘I don’t want to be disempowered again’ will be top of mind for many Australians. 

Download our Mood of Australia June Update here:

Sprout’s Mood of Australia Research is the largest implicit or ‘System 1’ study into the emotional needs and motivations of Australians.

Website: Sprout Strategy

True Issues is a unique regular trends monitor that provides the latest information on issue priorities impacting Australians.

True Issues, reported in the Australian Financial Review, has become an important and widely reported tool, tracking what Australians truly care about and where those priorities sit within the broader issues landscape. With data dating back to 2013 you can easily see what priorities drive choices in the marketplace and public discussion.

Read report

The Ipsos Issues Monitor is Australia’s longest running ongoing survey of community concerns. As part of our commitment to understanding Australia we’ve checked-in with the community each and every month for more than a decade. The changes in concern in 2020 are unparalleled. The report shows what we are most concerned about amid the COVID-19 crisis, how are our worries are changing, and which political party we believe is most capable to manage these issues.

View the report

The next Sprout Live Webinar on Wednesday, July 15 will showcase our latest Mood of Australia COVID-19 insights and what it means for your Brand, CX and EX strategies. Register here:

Sprout Strategy has added a Special Edition COVID-19 wave to its annual Mood of Australia Report (the largest implicit or ‘System 1’ study into the emotional needs and motivations of Australia).

This Special Edition has revealed some surprising outcomes on what has actually changed for Australians’ motivational needs versus pre COVID-19 days.

Download the report here.

Without a doubt COVID-19 is forcing changes upon us all at a rapid rate and the true test of grit is how we respond and adapt.

Bastion Insights’ Adapting to the New Normal provides organisations with rapid insights about how people are adapting during the COVID-19 crisis. Providing weekly reports to ensure you are as up to date as possible.

Each report gives an update on seven key topics: 

  1. Impact and community sentiment
  2. Economic and financial concern
  3. Media consumption 
  4. Health and wellbeing 
  5. Working remotely  
  6. Family, social connection and distancing
  7. Post COVID plans – travel, life decisions, etc

Access reports here

  • Poll #1: March 27: Australians are worried, and feeling scared and helpless – some are downright angry
  • Poll #2: April 8: Australians are spending more time at home: watching TV, and in many cases eating too much or exercising too little
  • Poll #3: April 22: Stuck at home, how are relationships faring in Australian households: better or worse?
  • Poll #4: May 21: As social restrictions begin to lift, the mood among Australians is changing: they are less worried about the virus, feel less isolated … and slightly more optimistic
  • Poll #5: May 25: Four weeks after its launch, why most Australians have not downloaded the COVIDSafe App
  • Poll #6: June 3: Two thirds of Australian households were planning some holidays/travel before the start of the Covid-19 situation; but half of them have already cancelled their plans completely


Do easing social restrictions mean a return to face-to-face research? We asked our Telmy community and results reveal how new social norms may mean a rethink in how we operate… 

Understanding best practice recruiting engaged online

Qualitative research midst Covid-19 bianca plunkett

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In partnership with AOR and Duxton Consulting, Quality Online Research (QOR) participated in a 4-country study aimed at understanding the more personal impacts of COVID-19, and the expected changes in lifestyle and behaviour post ‘lockdown’. 

The following report contains key highlights of how the Australian experience compares to China, Germany and Malaysia.

Interestingly, cultural differences appear to be bigger drivers of the COVID-19 experience, rather than prevalence of the disease itself or the level of ‘lockdown’ experienced.

Read the Report

As our flattening curve gives rise to easing restrictions, headlines still scream Covid-19 is the biggest global challenge of our lifetime. No-one thinks its fake news; but understanding the human story is what allows brands to understand how to reframe their relevance as we look beyond the virus. Kantar Australia’s Executive Director of Qualitative Carolyn Reid reveals the Australian story and why authenticity counts, communication must fit the moment and this isn’t time for inaction – and why pivoting the offer and message to meet changing human needs is the new brand normal.

COVID-19 Barometer

Understand how people are feeling and acting around the world with Kantar’s COVID-19 Barometer, which canvases over 50,000 people’s opinion in 50+ markets. The largest study of its kind, the COVID-19 Barometer helps understand everything from changing attitudes and concerns to purchase behaviours and media consumption. It’s a powerful global insight into the implications for brands and marketing as we navigate through and beyond coronavirus. Discover the changing attitudes of Australians and find out more about the reports at

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This is the second TKW Research study into the impact of COVID-19 on Australia’s healthcare professionals. It reveals the pressure the virus is having on our medical system and reveals what our healthcare professionals are thinking, feeling and experiencing and what we need to do next.

COVID-19 Voices from the front line – TKW Research

This current study into the impact of COVID-19 on Australia’s healthcare professionals reveals the pressure this deadly virus has (and will continue to) place on our straining medical system. But beyond logistical pressures, COVID-19 is also having an unprecedented impact on the country’s medical professionals grappling to adjust during this global crisis. A crisis causing stress, anxiety and frustration with a government considered too slow to act to get ahead of a pandemic that has devastated communities the world over.

ORIMA’s COVID-19 Recovery Tracker (CRT)

The COVID-19 Recovery Tracker (CRT) is tracking the size and consistency of COVID-19 impact across the Australian community now, and into the recovery phase to come. It is based around a short set of core metrics that can be included in any existing or new survey.  CRT modules are included in existing tracking surveys, and an extended set of questions in an open general community CRT survey can also be included if desired.  The open community survey shows respondents at the end how their own feelings compare to all respondents.  CRT questions incorporated in employee and workforce surveys, and data from all surveys using the CRT questions contribute towards the overall tracking, and provide benchmarks and comparisons to help contextualise general survey results – enabling effective interpretation of data, and to inform recovery initiatives.  Results from the CRT are updated every 1 to 2 weeks as new data is collated.

COVID-19 Recovery Tracker (CRT) open community survey


In this survey, NAB explores the key concerns of Australians over the Coronavirus, the extent to which we have changed our behaviours, and our fears for ourselves, our family and friends. It is based on responses from over 2,000 Australians and weighted to be representative of the Australian adult population.  It indicates Australians are changing their behaviours rapidly and foreshadowing multiple threats. The top concerns of Australians are the health system being unable to cope with demand and the impact on the economy.


The impact on the business sector of Coronavirus containment measures has been immediately obvious. Business confidence saw its largest decline on record and is now at its weakest level in the history of the NAB business survey. Business conditions also declined sharply in aggregate and across the bulk of industries. Recreation & personal services saw the largest hit, unsurprising given the effective shut down of these sectors. Forward orders collapsed to their lowest level on record, while capacity utilisation also saw a sharp decline. Overall, the decline in forward orders and business conditions imply a large fall in GDP in the next 6 months. While it is unlikely that the unprecedented policy support targeted at the business sector will be unable to offset the near-term pain, it will be very important in supporting activity in the recovery phase. The timing of a recovery is extremely uncertain at this point but supporting business sector cashflow and the ability to hold onto employees will need to remain a focus. There is significant risk that a blow to confidence of this magnitude for an extended period could lead to ongoing fallout in terms of employment growth and capital expenditure by business.


While there is a vast amount of research available on general anxiety, there is much less concerning the emotional aspects of our finances. Since 2013, NAB has been producing a quarterly Australian Wellbeing Index to provide such an assessment. The index is based on a survey of over 2,000 Australian’s weighted to be representative of the adult population. Wellbeing is assessed across 4 categories – life satisfaction, life worth, anxiety and happiness.

NAB’s Financial Anxiety Index rose for the third straight quarter in Q1 2020 to 61.4 points, from 58.8 points in Q4 and now sits above average (60.1 points). Australians aged 30-49 and 18-29 remain the most anxious by age. However, the biggest rise in anxiety was reported by people over 65, perhaps reflecting the impact of the coronavirus on their superannuation and other investments and lower interest rates.

Around 4 in 10 Australians also said they had experienced some form of financial stress or hardship over the past 3 months. But that number is much higher for the unemployed (58%), low income earners (55%) and young people (52%).

Community Understanding of Australia’s COVID-19 Restrictions

How much do Australians feel they know about concepts like ‘flattening the curve’?
How well do they feel they understand what they can and cannot do under lockdown?
How many feel that the restrictions are appropriate – or an overreaction?
How optimistic are they about the future?

We surveyed a representative sample of 1,000 Australians on 23 and 24 April to find out.

View our animation to see highlights of the study at