The BEST protection you can get in Research
Trust Mark Research Company Directory

• Business to Business
• Consumer Research
• Online Panel Provider
• Quantitative Research
• Social and Government Research

PureSpectrum helps insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognised for industry-leading data quality. PureSpectrum developed the respondent-level scoring system, PureScore™, and believes their continued success stems from their talent density and dedication to simplicity and quality. In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020, and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.

PureSpectrum empowers insights professionals to make faster, more confident decisions by combining an innovative programmatic Marketplace with PureScore™, the industry’s leading respondent-level quality scoring system.

Michael McCrary – Founder & Chief Executive Officer
David Butler – Chief Client Officer
Mark Menig – Chief Product Officer
Todd Myers – Chief Operating Officer
Anthony O’Brien – Vice President, ANZ
Chris Mawn – Director of Clients, ANZ
James Rogers – Managing Director, APAC
Jasmin Pino – Account Manager, ANZ
Tani Masha – Senior Account Director, ANZ
Harrison Walker – Service Consultant, APAC

PureSpectrum is a premier market research technology company that empowers insights professionals to make faster, more confident decisions through innovative solutions.

Its core offering is a programmatic Marketplace and sample management platform that streamlines the online survey process, facilitating millions of high-quality interviews annually. Researchers leverage a comprehensive suite of technology and professional services to quickly gather reliable data, supported by PureScore™, the industry’s leading respondent-level scoring system for ensuring data quality.

A commitment to talent density and the core values of Simplicity, Transparency, Innovation, and Quality drives the company’s success. Its achievements include being named MR Supplier of the Year, a five-time GRIT Top 50 Most Innovative honoree, an Inc. 5000 winner since 2021, and a Deloitte and Inc. Fastest-Growing Company since 2020. Today, the organization is a trusted partner for businesses leveraging market research to make informed decisions.

Through its global Sample Marketplace, self-service platform, and managed research services, the company helps organizations collect high-quality consumer data. Researchers can access respondents in more than 125 countries with transparent sourcing, advanced audience targeting, real-time field management, and built-in quality protections, while choosing between self-service tools and end-to-end project support.

Beyond sample, its expertise spans the research lifecycle, including survey programming, project management, translations, data processing, and reporting. Every study is supported by PureScore™, the company’s AI-driven respondent quality system. Organizations can also access human-generated training data for AI development and model training.