AMSRO Trust Mark
Research services
  • Business to Business
  • Consumer Research
  • Data Analytics
  • Full Service Agency
  • Qualitative Research
  • Quantitative Research
  • Social and Government Research
  • Strategic Consulting
Company NameFiftyfive5
Head office44 Bay Street
Ultimo, NSW 2007
Map It
Mobile0433 264 116
EmailEmail hidden; Javascript is required.
Year your company was established2010
General information

Fiftyfive5 was born out of a desire to see investment in research and insights deliver growth. We are a research business that combines strategic marketing expertise with a deep understanding of consumers. By leveraging proven processes and research expertise we deliver clearly identified insights that help drive truly actionable outcomes - ones that can actually be implemented within the clients' business.
How do we do this, when so many promise but fail to deliver on this promise? For each project we take a fresh approach which focuses on overcoming the three main barriers to effectiveness:
1. Define the real question: Attaining total clarity on what the problem is that needs to be solved. Being clearer still on why solving it represents a growth opportunity.
2. Deliver genuine insight to answer that question: Creating insights that sync with your business imperatives and unlock opportunities.
3. Provide clear growth paths: So our clients see the 'so what', feel the potential and are inspired to own the way forward.
At Fiftyfive5 we have built a reputation for providing actionable insights to businesses, spanning Australia, New Zealand, U.S, Europe and the U.K across a variety of sectors including; FMCG, Food, beverage, Finance, healthcare and more.

Number of full-time personnel80
Key personnel

Mark Sundquist, Partner
Karen Philips, Partner
Daren Kemp, Partner

ADIA member since:2014
Research specialisation

Opportunity Identification - Future focused market frameworks and segmentations that identify potential growth sources and translate opportunities into a clear direction.

Brand - Structured brand planning processes and tools to identify and define growth levers and sharp, insight-led positioning aligned to the capability of the business.

Innovation - Identify, create and validate innovation platforms underpinned by insight.

Shopper and Category - End-to-end research and consulting solutions that drive “win-win” customer relationships with aligned strategies, grounded in shopper-centric thinking.

Tracking Performance - Knowledge systems backed by fully integrated tracking vehicles that provide informative, efficient, effective and engaging programs that illuminate the future of your business.

Social and Government - Combining our proven consulting-led approach with expertise in social research.