|Company Name||Instinct and Reason|
|Head office||Level 1; 420 Elizabeth Street|
Sydney, NSW 2010
|Mobile||+61 (0) 409203057|
|Year your company was established||2002|
|Number of full-time personnel||15|
|ADIA member since:||2002|
Instinct and Reason has pioneered behavioural economic approaches primarily using discrete choice modelling.