| General information | Creating new and unexpected combinations of insights
JDI is a consumer-centric research and insights consultancy. By creating a rich and complex web of conversations with your market we inform and assist businesses in developing brand and marketing strategies.
Consistently challenging our thinking to produce actionable outcomes grounded in commercial reality
Our researchers:
• Are highly qualified with an eclectic mix of skills including psychology, business management, marketing and strategy
• Have years of experience conversing with consumers and entering their worlds, in-home, in-store and virtually
• Believe in the power of storytelling and bringing the consumer into the boardroom
• Empower stakeholders by bringing them face-to-face with consumers in-situ enabling dialogue
Expertise across a range of industries and company sizes including FMCG, automotive, healthcare, retail, financial and social services
• Exploratory studies: Needs, motivational, behavioural, usage and attitudes
• Product and packaging innovation: Ideation, concept development and optimisation
• Branding, advertising and communications: Concept testing, brand health, brand positioning and strategy development
• Shopper behaviour studies: Retail and market strategy, customer experience and satisfaction
• Automotive / product clinics
• Website / software development and evaluation
• Manage and execute multi-country projects
Research is conducted in compliance with ISO 20252
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