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• Business to Business
• Consumer Research
• Data Analytics
• Field work (CAPI / CATI)
• Full Service Agency
• Political Opinion Research
• Qualitative Research
• Quantitative Research
• Strategic Consulting

Combining our expertise in human understanding with advanced technologies, we help organisations succeed and grow. We partner with most leading brands, along with challengers and start-ups. We specialise in six main areas of expertise to address our client’s key business questions:
– how to define, build and manage your brand for profitable growth
– how to create better products to drive repeat purchase and loyalty

Qualitative – uncover truly differentiating insights that drive strategically sound recommendations
Customer Experience – how to win in the age of experience
Media – how to navigate media decisions to drive brand growth
Creative- how to grow our brand with extraordinary creative
Innovation – how to inspire and accelerate growth through innovation
Commerce – how to unlock the shopper moments that drive brand conversion

Kantar Consulting Division:
Our work focuses on the HOW, working arm in arm with clients to drive insight into strategy and strategy into action. We pride ourselves in the ability to make the solutions to complex problems feel simple and actionable. We draw energy from the idea that culture is reshaping the world faster than brands and business can keep up. That growth can no longer be found by looking in the same places.

Kantar Marketplace:
– how to engage customer feedback throughout the innovation pipeline
– how to fuse human understanding and business expertise with
Al-powered analytics and technology to provide superior predictions
of consumer behaviour to better optimise priorities for growth

Kantar Sensory:
Sensory science seeks to understand how our senses connect to and interpret our environment and the stimuli within that. Within insights, we use sensory research to help our clients design better products in order to ensure consumer satisfaction, repeat purchase and loyalty.
With over 30 years’ experience, we have a strong history in both the packaged FMCG industry, personal care, home cleaning, retail environments and primary industry research. We tailor our approach and analyses to meet the exact requirements of our clients and draw from our extensive normative databases to ensure consumer satisfaction.

NFS (National Field Services)
NFS is one of the leading and most experienced Field and Tabulation consultancies in Australia, providing nationwide specialised market and social research solutions. Excellence in data summarises our philosophy on data collection. We are known for collecting accurate, reliable and cost-effective data and we regularly exceed client expectations on a wide range of project sizes, topics and methodologies.

Jon Foged – Executive Director – jon.foged@kantar.com
Colin Macarthur – Consulting – colin.macarthur@kantar.com
Carolyn Reid – Qualitative – carolyn.reid@kantar.com
Sara Mawhinney – Sensory – sara.mawhinney@kantar.com
John Evans – NFS (CATI Operations) – john-llewellyn.evans@kantar.com
Emma Patel – Kantar Marketplace – emma.patel@kantar.com

There are 3 parts to our offer:
– Helping businesses find, dimensionalise and size where growth will come from in
the future through
cultural forecasting, market mapping and growth platform development
– Working out how to unlock growth opportunities through portfolio, architecture,
purpose development,
positioning, innovation, communication expression
– Embedding strategy into action through capability development, internal
engagement, measurement