|Quantum Market Research
|Level 3, 650 Chapel Street
South Yarra, VIC 3141
|03 9917 3432
|0415 630 949
|Year your company was established
We are a market research agency helping change-makers to shape our world.
For five decades, business, government and not-for-profits have partnered with us to gain insights about people. We believe it’s the key to making better decisions, and creating a more exciting, positive future. The Quantum approach applies big picture thinking to every brief, no matter how targeted or unique. Trends, current affairs, pop culture. These are part of the fabric of our world, and the backdrop to our work. When you work with Quantum, we’ll take you on a journey that will ultimately inform you with rich insights, surprising answers, clear direction and a strong vision.
Specialising in understanding, our work arms clients with knowledge and understanding about people. It shapes policy, influences advertising, and is the backbone behind the products and services people use every day. Quantum insights drive innovation and agile thinking, so we can make stronger, more robust decisions.
By blending people and culture with data and technology, we get under the skin of Australians now - and for the next ten years. We dig deep to understand the problem our clients need to solve. Approaching every brief differently is our byword, but the foundation stays distinctly Quantum.
Our three decades of running cultural trend surveys, AustraliaSCAN and AustraliaNOW are the only of their kind in Australia, giving us a unique edge and broader understanding of our cultural landscape.
All our consultants straddle both qualitative and quantitative, giving us a rare, holistic approach to problem-solving and analysis. Each is an expert in their field, and truly outstanding at what they do. A diverse team, who come from all walks of life, but share the most important stuff. Namely, a serious passion for problem solving. Our shared mission is to work hand in hand with our clients to drive positive change in business, government and the world at large. In the end it’s our people that make this business – their passion, their diversity, their innate curiosity.
|Number of full-time personnel
Imogen Randell - CEO
|ADIA member since:
Quantum specialises in applying appropriate tools and methods to address business objectives and ensure that research insights are rigorous, evidence-based and use advanced analysis to take the research further. We bring a commercial focus to research to ensure it delivers against business objectives or return on investment for government. Our team is highly collaborative, consultative and communicates effectively to ensure high quality outcomes and research that is engaging and delivers against its aims. Areas of specialisation include segmentation, stakeholder engagement, usage and attitudes, choice modelling, trade-off analysis, product testing, communications development, testing and strategy, policy development and testing, tracking of sentiment, customer satisfaction and brand development, testing and positioning.