|Company Name||Quantum Market Research|
|Head office||Level 3, 650 Chapel Street|
South Yarra, VIC 3141
|Year your company was established||1999|
Quantum is a boutique market research agency with a finger firmly on the pulse of ever-changing attitudes, behaviours and cultural trends in Australia. We have a strong track record in delivering insights, experience and expertise in many categories, with the use of advanced analysis and all survey programming and data management conducted in-house. Working across multiple industries from agriculture to premium services to automotive to financial services to government to tourism to not-for-profit and so on, we cover both consumer and business to business audiences and all types of research methods (qualitative, quantitative, ethnography, cultural trends) using all available methods (online, mobile, telephone, face to face, focus groups, in-depths, online qual).
|Number of full-time personnel||17|
Imogen Randell - Managing Director
|ADIA member since:||1990|
Quantum specialises in applying appropriate tools and methods to address business objectives and ensure that research insights are rigorous, evidence-based and use advanced analysis to take the research further. We bring a commercial focus to research to ensure it delivers against business objectives or return on investment for government. Our team is highly collaborative, consultative and communicates effectively to ensure high quality outcomes and research that is engaging and delivers against its aims. Areas of specialisation include segmentation, stakeholder engagement, usage and attitudes, choice modelling, trade-off analysis, product testing, communications development, testing and strategy, policy development and testing, tracking of sentiment, customer satisfaction and brand development, testing and positioning.