AMSRO Trust Mark
Research services
  • Business to Business
  • Consumer Research
  • Field work (CAPI / CATI)
  • Political Opinion Research
  • Qualitative Research
  • Quantitative Research
  • Recruitment
  • Social and Government Research
Company NameMarket Metrics Research Services
Head office30-34 Skye Road
Frankston, VIC 3199
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Year your company was established1993
General information

Market Metrics - Service Focused, Fieldwork Logistics & Data Analysis Experts

Market Metrics specialises in data collection. We support our clients to optimise each research
assignment and deliver within time frames and to budget. We are proud of our service delivery
performance which is based on project management principles underpinned by timely updates and
reporting to each client according to their needs. Market Metrics is the preferred supplier to some of
Australia's leading research professionals.

We have National capabilities employing over 300 fully trained interviewers to ISO/20252 Standards
Australia wide. Located at the gateway to the Mornington-Peninsula, we have a diverse supply of
interviewers available to meet client's needs many of whom have been with us for over 20 years. We
are known and respected for the quality of our interviewers who have broad interviewing capability
from senior executives and specialist legal and medical individuals to the general public. Our
interviewers are committed to achieving the best result for our clients and are always briefed to fully
understand research briefs and test interview approaches with the client before going live.

Market Metrics is an independent supplier fully Australian owned and therefore can fully guarantee
confidentiality. Knowing who and how to ask the right questions is our business. We utilise data
collection techniques that generate reliable and valid research data. Our highly trained staff are
experienced in all qualitative and quantitative research methods.

Constantly abreast of industry advancements, our commitment to technology has seen us expand
our CATI, CAPI and on-line data techniques. ISO/20252 accredited, we exceed the most rigorous
professional expectations and standards because we know how to get people to participate in

Number of full-time personnel7
Key personnel

The Market Metrics Data Logistics Team:

Joe McDonald, CEO, MAPs AHRI
Joe has 30 years experience in obtaining valid and reliable information for clients. Joe specialises in
research design including sampling and questionnaire design.

Brendan Pell, Director of Analytical Services
Brendan directs the Data Processing and Analysis team and manages complex analysis and special
projects. With 30 years experience, Brendan is quality control across all data processing and analysis.

Rebecca McDonald, Director of Field Services
From starting in the industry as an Interviewer then progressing to Supervision, Rebecca was then
selected 15 years ago to be trained under Barbara Parker and Sandra Tutulo in all aspects of Field
Management, Project Control and Quality Standards. Having developed her role in the business
over the last 12 years, Rebecca then took over the role of Director of Field Service when Barbara
retired from the industry in 2014. Rebecca has quoted and executed over 1500 projects.

ADIA member since:1993
Research specialisation

National Field Services -
• Computerised Telephone Interviewing - CATI
• 50 CATI Stations - 2 telephone rooms to ensure Client confidentiality
• 40 CAPI Tablets
• Ad hoc studies
• Tracking Studies
• Customised surveys Online - (WATI) -
• Customised Online Data Collection
• Your database or our panel
• Hybrid data collection - WATI (Web Assisted Telephone Interviewing)
• Dedicated coders for online open ended questions Face to Face (PAPI/CAPI) -
• Door to Door
• Street Intercept
• Exit interviews
• Shopping Center
• Mystery Shopping
• Store Audits
• Diary Placements
• Mail Surveys
• Test Panels
• Ad Labs
• Pilot Studies
• Real time data availability (CAPI)
• Versatile respondent interaction (CAPI)
• 40 CAPI Tablets

Group and Indepth Recruitment -
• Source - Cold calling, face to face and client supplied lists
Data Analysis and Data Processing -
• Data coding and entry
• Surveycraft questionnaire spec writing
• Production of report ready tables and electronic data and table files
• Data in SPSS, ASCII, Excel or many other specified formats as required