The BEST protection you can get in Research
Trust Mark Research Company Directory

Company logo
Research services
  • Business to Business
  • Consumer Research
  • Data Analytics
  • Full Service Agency
  • Online Panel Provider
  • Political Opinion Research
  • Qualitative Research
  • Quantitative Research
  • Recruitment
  • Social and Government Research
Company NamePureprofile Australia Pty Ltd
Head office263 Riley Street
Surry Hills, NSW 2010
Australia
Map It
Websitepureprofile.com
Year your company was established2000
General information

Pureprofile (ASX: PPL) is a leading global data and insights organisation providing online research for agencies, marketers, researchers and brands & businesses. We combine first-party data with cutting-edge technology to power businesses into the future.

Founded in 2000 and listed on the Australian Stock Exchange, Pureprofile has run studies in over 100 countries around the globe, delivering solutions for more than 850 clients.

With access to over 20 million global panellists, we deliver large scale nationally representative samples, through to highly targeted, niche audiences. We’ve invested heavily in our member experience to attract and retain authentic respondents, resulting in industry-leading response rates. This is what makes Pureprofile stand out from the rest, and why so many of our clients stay with us over many years.

As one of the first cloud-based data and insights platforms, we build in-depth profiles of our panellists via our proprietary technology platform and give businesses the ability to understand, target, and ultimately engage with their audiences via a range of unique ResTech and SaaS solutions. Our AI tools combine decades of internal expertise with the latest tech to deliver faster, richer insights.

Using best-in-class survey design, our solutions are optimised for our web and mobile applications. Our knowledgeable team of industry experts have a consultative approach and are engaged in all aspects of your research project from start to finish.

In 2023, Pureprofile appeared on the AFR Fast Global list of Australian companies delivering real commercial growth across international markets.

Pureprofile was named Research Partner of the Year in 2023 at The Research Society’s Research Awards.

Pureprofile is accredited with the following:
ISO 20252 Market opinion & social Research
ISO 27001 Information Security Management

Number of full-time personnel217
Key personnel

Martin Filz – Chief Executive Officer
Melinda Sheppard – Chief Operating Officer
Mellyza Tanoto – General Manager, ANZ
Lorrie Young – Global Head of Operations
Tim Potter – Managing Director, UK/EU/US
Young Ham – Global Head of Innovation & Partnerships
Niamh Fitzpatrick – Chief Product & Technology Officer
Michelle Mowle – Global Head of Talent & Culture
Brooke Cashman – Marketing Director

ADIA member since:2020