ESOMAR GLOBAL MARKET RESEARCH REPORT 2026

Benchmarking Australia’s $4 billion research, data, and insights industry remains critical in informing ADIA of its advocacy and promotional activities with the government and media on behalf of members. 

Members will receive an email from ADIA inviting them to participate via a link – unique to your organisation.  A copy of the 2026 questionnaire is below.

The Australian Data and Insights Association (ADIA) and The Research Society are delighted to be joining forces with Esomar to deliver this year’s Global Market Research (GMR) Report for the Australian market. 

The GMR study is designed to gather crucial data and information on the research, data, and insights industry nationally and globally. Furthermore, it is often used as a reference point for business investment plans, growth opportunities, research projects, market studies, etc. 

The study aims to collate key data and information on the market research, data analytics and insights industry on a national and worldwide basis, and we need member support.

By identifying the market research industry’s progress, technology-enabled sector, and historical trends, the GMR helps you to:

• guide your business investment plans,
• identify growth opportunities, prepare your mergers and acquisitions,
• support your insights projects, academic theses, market studies, and ads.

All submissions go directly to Esomar and remain anonymous.

The survey is open until Monday, 25 May 2026.

If you require further information, please contact Sarah Campbell, CEO ADIA at Sarah@dataandinsights.com.au