ISO 20252: 2026 Now Published

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AI is changing how insights are produced.
Trust is changing how insights are bought.
ISO demonstrates that your organisation excels at both.

ADIA is pleased to advise that the ISO 20252:2026 – the international standard for market, opinion and social research – has now been published.

Key updates in the new standard include:

• stronger provisions around AI and automation policies
• tightened data quality requirements for sampling and panel management, and
• updates to respondent privacy and data protection requirements.

We’re proud of the role ADIA played in contributing to this update, and grateful to our Quality Consultant, Norine Cruse, for her expertise and commitment throughout the project in ensuring that ADIA members’ needs were heard and addressed. We also thank the ADIA Quality Committee, other membership bodies and country representatives internationally who contributed to this work.

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Next steps for ADIA members

ADIA remains committed to supporting our members through this transition and will provide exclusive new training and resources – free of charge – to help facilitate a smooth move to the revised Standard. Please note – member organisations have a transition period of up to three years.

Training resources for the new Standard will be available through the Academy over the coming month.

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If you have any questions about what this means for your organisation, or for your own certification, please don’t hesitate to get in touch.

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