Leaders Forum - Elevate - March 6-7 2024

Sydney 6-7 March 2024

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A Taste of our Speakers



FULL DAY PROGRAMTHURSDAY 7 MARCH 2024

Michael McQueen

Trend Forecaster & Business Strategist

Michael McQueen is a multi-award winning speaker, change strategist and bestselling author of 10 books.

With clients including Google, Toyota and Mastercard, he has helped some of the world’s most successful brands navigate uncertainty and stay ahead of the curve.

In addition to featuring regularly as a commentator on TV and radio, Michael is a familiar face on the international conference circuit having shared the stage with the likes of Bill Gates, Mel Robbins and Apple co-founder Steve Wozniak.

Michael has spoken to over 500,000 people across 5 continents since 2004, and is known for his engaging, entertaining and practical conference presentations.

Having been formerly named Australia’s Keynote Speaker of the Year, Michael has been inducted into the Professional Speakers Hall of Fame.


Lucy Davison

Founder and Managing Director, Keen as Mustard Marketing

Lucy Davison is a strategy and communication expert with over 30 years’ experience in B2B marketing. She founded Keen as Mustard Marketing in 2006 as a specialist agency to provide marketing communications support to clients in data, research and insight. Lucy started out in insights in 2000 as global marketing director of Research International, working in over 55 countries.

She started her career in architecture and interior design and worked as a consultant with several branding and ad agencies and property clients. Lucy has written reports for The Financial Times and articles for The Independent, Marketing, Marketing Week and Retail Week. She has judged the Market Research Awards, helped launch the Design Effectiveness Awards, founded Women in Marketing and Design, is a Council member of ESOMAR and a member of The MRS.

She has a degree in English from University College London, a degree in Landscape Architecture from the University of Greenwich and received a scholarship to study at Dartmouth College in the US.


Angelene Falk

Australian Information Commissioner (and outgoing Privacy Commissioner)

Angelene Falk is the Australian Information Commissioner (and outgoing Privacy Commissioner). She commenced in the role in August 2018 and was reappointed for a second 3‑year term in 2021.

She leads the Office of the Australian Information Commissioner (OAIC) in fulfilling its functions across privacy, freedom of information and government information management.

Angelene works extensively with Australian Government agencies, the private sector and international organisations to address regulatory challenges and opportunities presented by rapidly evolving technology and potential uses of data. Her experience extends across industries and subject matters, including data breach prevention and management, data sharing, credit reporting, digital health and access to information.

Angelene is a member of the National Data Advisory Council and Digital Platform Regulators Forum. She has advanced the protection of Australians’ privacy through her work on international privacy bodies, helping shape global data protection policies and cross‑border initiatives. She was the inaugural chair of the Global Privacy Assembly’s (GPA) Strategic Direction Sub‑Committee and served two terms as a member of the GPA’s Executive Committee from 2018 to 2022.

Angelene was admitted as a legal practitioner to the Supreme Court of New South Wales in 1998 and holds a Bachelor of Laws with Honours, a Bachelor of Arts, a Graduate Diploma in Intellectual Property Law, and a Graduate Diploma in Legal Practice.


Szymon Duniec

CEO, ORIMA Research

Szymon Duniec is the chief executive officer and co-owner of ORIMA Research, a firm specialising in the provision of social research, data analytics and advisory services to the Australian public sector.

Szymon is a recognised leader in the Australian market and social research industry. He is a Fellow of The Research Society and is a former President of the Society. Szymon was a member of the Privacy Compliance Committee of the Australian Data and Insights
Association from 2014 to 2022.


George Zdanowicz

CEO, Enhance Research I President, ADIA

George is the CEO of Enhance Research, based in Brisbane. He has over 27 years’ experience in market and social research, having worked in both client and agency research roles. His unique experience delivers a high-level capability to design research and drive strategic action. His expertise in leading the design and outcomes of hundreds of research projects give him a unique insight into the critical factors driving research success.

George is a Qualified Professional Researcher (QPR) and a Fellow of the Australian Marketing Institute (FAMI) and Certified Practicing Marketer (CPM). George has been an active participant in the industry including a long-term involvement with ADIA, serving as Treasurer for two years prior to being elected President for the first time in 2019.

George Zdanowicz

George continues to focus on ensuring that ADIA delivers valued services to its members and actively represents the progressive and diverse research and insights industry.


Mei Ling Ho

CEO & Chief Catalyst, Social Change Headquarters

Specialising in strategy, social impact and marketing, Mei Ling has worked within corporates, SMEs and Not-for-profit organisations including Westpac, Diageo, Nestlé, Unilever, The Centre for Social Impact, United Way and the Australian Charities Fund. She has over twenty five years’ experience across a range of industries from finance and professional services to manufacturing and retail.

A qualified B Consultant, Mei Ling works with purpose-oriented companies to become B Corp certified, using the B Impact Assessment tool to measure and track their impact and develop a road map for continuous improvement. She has spearheaded many cross-sector initiatives including corporate / community partnerships, social research projects, employee engagement programs and cause-related marketing programs.

She is passionate about the role of business in creating positive social and environmental impact in our community through business as a force for good. Having worked within corporates and not-for-profit organisations, Mei Ling brings a unique combination of corporate experience, strategic insight, and deep social impact expertise, to help businesses create a better world,


Lee Tonitto

Senior Advisor, Social Change Headquarters

Lee is an ESG Advisor, with 25+ years’ experience working with leading B2B2C organisations, including with listed businesses like AMP, Count Financial, Revlon and Unilever. Lee served as CEO of the Australian Marketing Institute and as CEO of the Australian Council of Professions. As a seasoned Social Impact CEO, Board Director, and Chair, Lee has provided Board Directorship to the Australian Marketing Institute, Australian Association of National Advertisers, Association of Data Driven Marketing and Advertising and the Australian Society for Progress and Well-Being.

In the Education sector, Lee served as a Casual Academic on Sustainability practice for the AGSM Full Time and Part Time MBA Program and as an Industry Advisor on Marketing curriculum to the AGSM @ UNSW Business School. Lee serves as a Professional Credential assessor for Deakin University.

A highly skilled and experienced Senior Advisor at Social Change Headquarters, Lee supports inspiring businesses on their Responsible Business journey to improve their social and environmental performance.

Drawing on her NED and C Suite experience across Australia and New Zealand in the Consumer Goods, Financial Services, and Education sectors, Lee guides businesses using comprehensive standards towards meaningful environmental and social impact.

Lee is an accredited B Corp Consultant, is GRI Standards-trained and a Fellow of the Trace Carbon Fellowship.


Cherelle Murphy 

EY Oceania Chief Economist

Mother of tween twins. Economist. Peddler of my profession, especially to women and girls.

Cherelle helps clients to understand and interpret the economic backdrop. She uses her commercial acumen, public sector experience and analytical skills to see through the noise and help identify risks and opportunities that the changing phases of the business cycle bring.

Prior to EY, Cherelle was Chief Economist at Austrade, helping guide Australian Government policy in trade, foreign investment and tourism. Cherelle also spent 15 years at ANZ Bank, having started her career as an economic research analyst at the Reserve Bank of Australia. She also worked as a journalist for the Australian Financial Review.

Cherelle holds a Bachelor of Commerce (Hons) from Curtin University and a Master of Population Studies from Australian National University. She is a graduate of the Australian Institute of Company Directors

How Cherelle is building a better working world.

“My job is to filter and analyse the economic and markets data, pay attention to new sources of information and overlay it with EY’s observations about where we are in the business cycle, to give our clients timely insights that they otherwise wouldn’t be able to access in their busy working days.”


Adam Spencer

Comedian, Author & Maths Geek

Adam Spencer has hosted award-winning breakfast radio shows in Australia’s toughest markets and live current affairs TV.

He has won improvised theatre competitions and once interviewed John Travolta in front of 75,000 people. Whether it’s a technically demanding event with dozens of moving parts, or flying by the seat of your pants, Adam prides himself on the high level of energy, engagement and entertainment he provides whenever on stage.

With 25 years experience in television, radio and events, Adam loves curating challenging and thought-provoking conversations. He has interviewed prime ministers, Hollywood stars, Fortune 500 CEOs, Nobel Prize-winning scientists and Australians of the Year… and was the first person in the world to ever interview our legendary Thai cave rescuers.

Adam loves doing the research and crafting the narrative that helps people tell their story. He’s informative, fun and guaranteed to impart take-aways you’ve never heard before. If there’s only time to ask one quick question of a speaker before moving on, you know it will be an awesome question and watch what he can get out of them. All done with an obsessive focus on keeping to time that only 15 years of breakfast radio can give you.


Isabella GiaVulva

Market Research Drag Queen Data Consultant Extraordinaire

Isabella GiaVulva is a ‘Market Research Drag Queen Data Consultant Extraordinaire’, known around the world for her wildly innovative Keynote Cabaret’s that bring joy, laughter, and learning together.

With too many years of experience to count, Isabella started on the phones in a cigarette-smoke-filled call centre and strutted her way into the annals of Market Research history. From the corporate halls of international conferences to grassroots community organisations, Isabella uses performance to shine a rhinestone spotlight on the tumultuous world of market research, public participation, and communications.

The Queen of Quotas is kicking boring conference talks and training seminars to the curb. Armed with original musical numbers and melodramatic monologues, Isabella is creating a new space for professionals to learn with her hilarious educational extravaganza!



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