Industry Benchmarking
ADIA provides members with numerous benchmarking opportunities via:
- Annual ADIA Salary Survey
- Quarterly Industry Revenue Program
- Annual ESOMAR Global Market Research Report
These services enable ADIA to:
■ establish the importance of the industry when we speak to government and regulatory bodies
■ provide information to members for their own use
■ provide data to international associations such as ESOMAR
All participants receive a copy of the consolidated report of findings for their own use.
Quarterly Industry Revenue Report
ADIA runs a service for members to provide information on the research, data and insights industry in Australia. The revenue analysis provides an industry pool of revenue and commissioned sales data, giving timely information on current levels of revenue and sales and trends. The data is collected quarterly and the report is issued quarterly.
Data for the study is collected and analysed by an external consultant to ensure confidentiality.
Results are available only to participating member companies.
New participants can join only once a year and in a group of no less than four companies, to ensure anonymity.
Cost – Membership Levels 1-2 $300; Levels 3-5 – $800; Levels 6-9 -$1800 per annum.
Please contact Sarah Campbell Chief Executive Officer, ADIA for more information: sarah@dataandinsights.com.au 0460 012 092.
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