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Privacy (Market and Social Research) Code 2021

The Australian Data and Insights Association (ADIA) (formerly AMSRO), Australia’s peak body representing organisations in the data, insights and research industry, registered the Privacy (Market and Social Research) Code with the Australian Information and Privacy Commissioner, Angelene Falk in 2021.

See our Media Release

ADIA Member Privacy Code OAIC Privacy Codes Register Download the Member Guideline and Resources


Accurate market and social research depend upon the willing cooperation of the public and business community, based upon confidence that research is carried out honestly, objectively and without disadvantage to participants.

ADIA administers the Privacy (Market and Social Research) Code 2021, Australia’s only industry-specific APP Code that provides a customised version of the Australian Privacy Principles (APPs). 

The Market and Social Research Privacy Code 2021 relates to industry practices in a clear and unambiguous way, enabling research organisations to operate with certainty.

ADIA is the Code Administrator. The Australian Information and Privacy Commissioner is the Adjudicator. The Code is available on the OAIC Codes register. Member organisations working under this Code are required to report to ADIA and the Commissioner on potential and actual breaches of privacy. (See Part H of the Code.)

Privacy advice and training for members

ADIA offers specialist privacy law advice for members via Andrew Maher (legal counsel via the ADIA member hotline – 0403 399 237), Sarah Campbell (ADIA CEO 0460 012 092) and the Privacy Compliance Committee.

The Association also provides training programs and resources for members via the ADIA Academy (an on-demand portal) and via workshops.

Making a complaint

An individual who believes their privacy may have been affected by a research organisation that is bound by the Privacy (Market & Social Research) Code has the right to make a complaint about the matter to that research organisation. The organisation will consider the complaint and attempt to resolve it.

If a complaint cannot be resolved to the satisfaction of the individual within 30 business days, the research organisation must advise ADIA and may refer the complaint to the Privacy Commissioner.

Privacy enquires

This Code presents a roadmap for member organisations providing guidance on how the Australian Privacy Principles (APPs) apply to market and social research. The customised Code sets out how the APP’s in the Privacy Act are to be applied and complied with by ADIA members in relation to the collection, retention, use, disclosure and destruction of personal information in market and social research. 

ADIA members can contact the ADIA CEO, Sarah Campbell, with their enquiries about how the Privacy Code relates to the conduct of the market and social research.

ADIA works in partnership with its company members, plus privacy authorities, business, government and the community to protect and promote the industry and uphold the highest ethical and privacy market and social research standards. In 2003, the association pioneered its own privacy code for members, which won an Australian Privacy Award in 2009.


Sarah Campbell


Mobile: 0460 012 092