ADIA Quality Committee

The Quality Committee looks after the interests of the market and social research industry in Australia. It is funded by ADIA.

It is committed:
‘to work with the market and social research industry to help ensure the very best quality assurance and to uphold the standard for excellence in market and social research within Australia’.

The Quality Committee Members represent a variety of interests in the industry.

It meets twice a year to examine quality matters relating to ISO, Information and Data Security, provides regular updates and training to members and the ADIA Board on quality matters.

The members of the Quality Committee are:

Brian FineCEO, Australia Online Research
Jaxon ThomasManaging Partner, Ekas Market Research Services
Mark ZukerMD, JWS Research
Norine CruseADIA Quality Consultant
Secretary: Sarah Campbell   Chief Executive Officer ADIA

ADIA Quality Consultant

Norine Cruse

ADIA Quality Consultant since 2009
Managing Director, Cruse & Associates
Former CEO Lucidity (Software)

For ISO 20252, ISO 27000 and Information and Data Security matters, Norine is available to ADIA members and can be reached at 0418 541 041 or at  

Norine operates Cruse Partnership Australia, a consultancy in compliance management systems including market research, data analytics and insights fields and (cloud) software developers. 

Over the past 20+ years, Norine has worked with various organisations and professional bodies to develop industry and international standards, including those for the market research industry. 

Norine represented AMSRO on the Global TC 225 Committee responsible for developing the current ISO 20252:2019 Standard that establishes the terms, definitions and service requirements for service providers conducting market, opinion, and social research, including insights.

Norine is certified to the ISO 27000 Standard which specialises in Information Security Management and co-developed AMSRO’s Information and Data Security Compliance System (phase one of the ISO 27000 standard for the market research, data, and insights industry). 

As part of your ADIA membership subscription, for all ISO 20252/27001 or Information Security matters please contact Norine on 0418 541 041 or at