Workplace Relations

ADIA > Member services > Workplace Relations

Please be advised that as of April 28 2021 AMSRO changed its brand name to the Australian Data and Insights Association (ADIA).  
Content on this page has not been updated as the Agreement is subject to negotiations with the United Workers Unions (UWU), formerly National Union of Workers (NUW).

ADIA (formerly AMSRO and AMRO) has worked for over two decades to ensure that the market and social research industry has a stable workplace relations system that is fair and equitable to both employers and employees.

The Market (and Social) Research Industry Award was made in 1990 by the (then) Australian Industrial Relations Commission with the involvement of our Association and the union. A new Modern Award, the Market and Social-Research Industry Award, came into effect on 1 January 2010 and has been updated periodically by the Fair Work Commission. The Modern Award covers virtually all market and social research undertaken in Australia.

The Modern Award has also underpinned a series of multi-business enterprise agreements (Industry Agreements) negotiated between AMSRO and the union that represents market and social research employees (now called the United Workers’ Union).  The Industry Agreement sets minimum rates of pay and conditions for market research and social research employees employed by ADIA members. A copy of the current Industry Agreement is available here.

ADIA was been instrumental in preserving a Market and Social Research Industry Award as a separate Award, avoiding market and social research being brought within a general private sector clerical modern award – an outcome that would have increased wage costs across the industry.


ADIA’s Workplace Relations and Occupational Health and Safety (OH&S) objectives include:

  • pursuing a co-operative, consistent approach to workplace relations and OH&S across the industry
  • providing members with information about their current employment rights and obligations and working towards achieving compliance throughout the industry; and
  • providing information, education, resources and expert advice to members about employment and independent contracting, tailored to market and social research companies’ needs.

Legal Support 

CIE Legal is retained by ADIA to provide the Association with legal advice and support. Andrew Maher, Human Resources Law and Strategy Partner at CIE Legal, has worked closely with ADIA for more than a decade and a half as the Association’s retained legal counsel.

ADIA offers members (free of charge) a human resources law and privacy law support hotline staffed by Andrew and his team.