UWU-ADIA AGREEMENT 2023-2026

The UWU AND ADIA MARKET AND SOCIAL RESEARCH INDUSTRY AGREEMENT 2023-2026

ADIA has worked for over two decades to ensure that the market and social research industry has a stable workplace relations system that is fair and equitable to both employers and employees.

As a condition of membership, ADIA requires all member companies to comply with the new Industry Agreement (i.e. not just the companies listed in the schedule). 

The current pay rates are payable on 1 July 2025. (All other terms and conditions in the Agreement were effective as of 1 September 2022 onwards.)

The UWU and ADIA Market and Social Research Industry Agreement 2023-2026 has been approved by the Fair Work Commission and is now operating as a statutory enterprise agreement.

Background

ADIA (formerly AMSRO) has been instrumental in preserving the UWU and ADIA Market and Social Research Industry Award as a separate Award under a multi-enterprise Agreement. This prevented the market and social research sector from being brought within a general private-sector clerical modern award – an outcome that would have increased wage costs across the industry.

Since the first Industry Agreement was negotiated in the late 1990s, these agreements have provided a ‘level playing field’ for members and have resulted in a generally co-operative relationship between the industry and the union movement.  Industrial disputation has been minimal. 


The Market (and Social) Research Industry Award was created in 1990 by the (then) Australian Industrial Relations Commission with the involvement of our Association and the union. A new Modern Award, the Market and Social-Research Industry Award, came into effect on 1 January 2010 and has been updated periodically by the Fair Work Commission. The Modern Award covers virtually all market and social research undertaken in Australia.

The Modern Award has also underpinned a series of multi-business enterprise agreements (Industry Agreements) negotiated between AMSRO and the union representing market and social research employees, now called the United Workers’ Union (UWU). The Industry Agreement sets minimum pay rates and conditions for market research and social research employees employed by ADIA members.

For further information, ADIA employers can contact Andrew Maher, Principal, The People Puzzle, on 0403 399 237 or Sarah Campbell, CEO, on 0460 012 092.

Read about it in the AFR: Research firms strike multi employer deal

For further information regarding workplace relations, members are advised to contact Andrew Maher, Principal, The People Puzzle and ADIA legal counsel, on 0403 399 237 or ADIA at 0460 012 092.