News from ADIA members

Global data and insights company, Pureprofile Limited (ASX: PPL) has rebranded CRNRSTONE to Pureprofile Qual following its acquisition of the qualitative research firm.  Read more

New research from global data and insights platform Pureprofile (ASX: PPL), finds that six months after the ban came into effect, 78% of under-16s are still accessing banned social media platforms, despite support for the policy remaining high at 76%.  Read more

Wallis Social Research has again been recognised as Highly Recommended in the 2026 Australian Achiever Awards for Advertising, Marketing & Public Relations Services, with a score of 93.43%. This result continues a long-standing record for the business. Since first participating in 1999, Wallis Social Research has achieved a score above 90% every year.  Read more

A new standard for workplace culture has officially arrived in Australia with Pureprofile becoming the first Certified PeopleFirst™ organisation in that market. Pureprofile have officially received Gold level of Certification. Setting a high bar for other organisations in Australia to emulate or exceed.  Read more

PureSpectrum, a leading market research technology company, today announced the release of PureScore™ 6.0, the latest version of its respondent-level quality scoring system. The update introduces expanded behavioral intelligence and device intelligence capabilities, strengthening PureScore™’s ability to identify unnatural or fraudulent behavior across the full spectrum of respondent quality threats.  Read more

PureSpectrum, a leading market research technology company, today announced the beta launch of the PureSpectrum Claude Connector, an integration that enables market researchers and insights professionals to design and launch surveys directly within Anthropic’s Claude AI platform. The PureSpectrum connector provides access to millions of verified respondents across 125+ countries without requiring researchers to leave their AI workflow.  Read more

SYDNEY, 31 March 2026: Global data and insights company, Pureprofile Limited (ASX: PPL) has promoted Niamh Fitzpatrick to the newly created role of Chief Product & Technology Officer (CPTO).  Read more

A new national study conducted by global data and insights company, Pureprofile Limited (ASX: PPL), reveals that Australians consider cultural and educational attractions as the top ‘day off’ choice, but many are hesitating to visit museums, galleries, zoos and heritage sites due to a lack of confidence in value, not knowing what to expect, and cost concerns.  Read more

After a year of exceptional growth across Australia and New Zealand, PureSpectrum is excited to announce three key appointments across the APAC region that mark an exciting new chapter in the company’s regional expansion.  Read more

Global data and insights company Pureprofile Limited (ASX: PPL) today announced that it will acquire CRNRSTONE Research, a leading Australian qualitative research specialist. This acquisition strengthens Pureprofile’s qualitative market research capabilities and aligns with its strategic objectives for growth and market expansion.  Read more