Dynata’s new Global Consumer Trends survey: 42% of people optimistic about 2023, despite inflation and higher numbers struggling to make ends meet and reduce debt

Dynata, the world’s largest first-party data company for insights, activation, and measurement, today released its latest Global Consumer Trends survey, which explores the attitudes and behaviours of 11,000 people across 11 countries, aiming to better understand how evolving economic and social factors are impacting consumers across the world. Read more here