ADIA > Member Content > Zoom, Tesla and REI among 2022’s top purpose-driven brands, with newcomers Pfizer, Google and Toyota on the list, study finds
Zoom, Tesla and REI among 2022’s top purpose-driven brands, with newcomers Pfizer, Google and Toyota on the list, study finds
Presented by leading Movement Thinking™ firm, StrawberryFrog, and Dynata, the world’s largest first-party data platform for insights, activation and measurement, the “2022 Purpose Power Index” revealed substantial moves by many top brands, in the largest study to measure perceptions of brand purpose. Read more here
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