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New AMI, AMSRO partnership

Aug 4 2017


Date: August 2017

New AMI, AMSRO partnership to strengthen associations and support memberships

Marketing and market research professionals to benefit from meaningful collaboration between peak industry bodies.

The Australian Marketing Institute (AMI) and the Association of Market & Social Research Organisations (AMSRO) have established a new partnership aimed at further developing their collaborative efforts to support both memberships and contribute positively to the marketing and market research professions in Australia.

These two leading not-for-profit organisations are committed to working together to raise their respective profiles, as well as significantly expand and improve the services provided to their respective members.

At the core of this relationship is the shared belief that effective cooperation between AMI and AMSRO will lead to meaningful outcomes for the industry as well as the associations.

According to a joint statement by AMI CEO, Lee Tonitto, and AMSRO President Lee Naylor, “With the local and global industry currently experiencing unprecedented change, AMSRO and AMI will work together to develop commercially-orientated training programs that not only meet members’ changing needs, but leverage our group buying power and capitalise on AMSRO’s and AMI’s influence and integrity in the marketplace.

“Both AMI and AMSRO recognise that this collaboration will strengthen our shared positions as active marketing, insights and promotional product-related associations. It will also help build a team that will better be able to strategically marshal resources, skills, expertise and influence to support members, and enhance marketing and market research knowledge and awareness,” the pair asserted.

The AMI / AMSRO partnership will include, but not be limited to, the following joint actions:

  • Create a marketing-focused training program tailored for market researchers.
  • Generate greater awareness about the role of AMI and AMSRO among the marketing and business communities, academic institutions, other professional associations and important stakeholders.
  • Exchange information, speakers, research & development outcomes that would contribute directly and indirectly to improving and enhancing both parties’ membership services, and serve the marketing and market research community.
  • Share valuable content from respective online libraries via AMI and AMSRO websites.
  • Provide reciprocal member rates for professional development, events and member company employee membership between AMI and AMSRO.

About the Australian Marketing Institute

Australian Marketing Institute (AMI) is the marketing profession’s peak professional body – an industry of over 55,000 marketers. The Australian Marketing Institute is the preeminent professional association for marketers in Australia. The Institute’s purpose is to provide cutting-edge marketing theory and practice to fuel progress in the careers of professional marketers. The AMI delivers this through accreditation of tertiary courses, training programs and events. We celebrate marketing excellence through our Awards program.

About the Association of Market and Social Research Organisations

The Association of Market & Social Research Organisations (AMSRO) is the peak industry body for market and social research organisations in Australia. AMSRO has over 95 members, representing 70% of the industry’s annual turnover of $800 million (2016) and is the first and only industry body to register an APP privacy code which underpins it’s member Trust Mark. The association works in partnership with its market research company members, privacy authorities, business, government and the community to protect and promote the industry and uphold the highest ethical and privacy market and social research standards.

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