All you need to know to enter

Who can enter?

Research Got Talent (RGT) entry is open to current ADIA member organisation employees and ESOMAR member employees.    

What do you win?

The winning entry will receive:

  • economy-class return airfare (departing from an Australian capital city) to the ESOMAR Congress in Athens 8-11 September 2024 to the value of AUD$4000.
  • a free entry pass to ESOMAR Congress (subject to CV-19. Organisers anticipate access and travel to the Congress in 2024.)
  • entry in ESOMAR Global RGT competition.
  • a complimentary one-day pass to the ADIA Leaders Forum in 2025 for each team member.

What is the age bracket? 

As the initiative focuses particularly on young market researchers, ‘young’ in this context shall mean between 18 and 29 years of age. Anyone within this age bracket may participate, including students. 

How many in a team?

A single entrant or a pair per company is permitted. (No limitation on the number of entries per company).

Who selects the Charity/NGO project?

Entrants are required to nominate a charity/NGO and project of choice. The project must meet the following criteria:

The overarching theme of the RGT initiative is The Role of Market Research and Insights in supporting Charities /Non-Profits in overcoming relevant and meaningful social issues.  This is the theme against which all submitted research projects will be assessed.  Social issues to be addressed might include:

  • Gender equality
  • Access to Justice
  • Impact of COVID-19 on vulnerable communities
  • Access to Education
  • Improving the lives of persons with disabilities
  • Improving the lives of children
  • Environmental and Climate change
  • Integration and diversity
  • Sustainability
  • Other (with explanation)

Please note that this is by no means an exhaustive list of topics and judges will consider Australian-based issues if required. Participants should focus on the research methodology used. The competition is strictly related to providing research answers to a problem(s) defined by the NGO/Charity.

Topics excluded from this initiative:

Any project directly focused on fundraising (e.g. how to boost or improve the NGO/Charity’s fundraising), media contacts, or contacting activities will be disqualified from the national competition, as it follows under marketing activities and not market research.

Although the main objective of the project must not be fundraising, if later the NGO/Charity uses the research findings for marketing purposes, or their fundraising increases as a result of the project, participation in this competition will not be affected.


  • Must be an Australian-based charity.
  • Project must be conducted and completed between June to September 2024.
  • Charity/NGO must be prepared to share the project results and findings with Industry and media outlets.
  • Entry must not exceed a project budget of $30,000 (total) and may include fieldwork by Fieldwork Sponsors valued at $3,500 for Qualitative and/or $3,500 for Quantitative.  

NOTE – the project budget is a guideline only to ensure RGT entries work to a similar spend and on a level playing field. Apart from the field sponsorship and incentives, there is no actual budget provided by ADIA/ESOMAR.

Can entrants work with a Charity/NGO already affiliated with their company (i.e., employer)?


What are the judges looking for?   

Young researchers are required to submit a project proposal about the issue facing the Charity/NGO and how they will conduct research to assist them overcoming this issue. 

Each entry will be judged on:

For example, an entry should cover the following:

  1. Clearly explain how your project will meet the objectives.
  1. Entries should consider alternative and innovative approaches and techniques that may be realistically applied. This might include reviewing literature, interviewing staff and other stakeholders, and surveying or undertaking interviews with vulnerable community members and/or service users.
  2. Define specifically the operational support required to run the project.
  3. Indicate the roles and responsibilities. i.e., How will you ensure the project stays on track?
  4. Prepare a realistic project budget using the imaginary figure of $30,000 as the total. (Think of this as a total project fee such as you would quote to a client).
  5. Prepare a realistic timeline, with the whole project finalised by September 20, 2024, to ensure it is entered by 23 September into the ESOMR Global competition.)   

Note – Fieldwork methodology – optional (cost/value up to $3,500) 

  • Fieldwork (s)l provide a sample only study (quantitative, online sample) and recruitment (qualitative).
  • As a guide the CPI for a National representative study, all qualify is: $3.00 for 10 mins or $3.90 for 15 mins plus $500 – $1300 PM and the cost to recruit for qualitative is $100-150 per person. 
  • The researcher is required to complete the programming if appropriate and/or undertake the qualitative research.
  • The online quantitative fieldwork and/or qualitative recruitment provided by the Fieldwork Sponsors is not mandatory. All entries have the option of drawing upon the sample if it fits with their proposed methodology and will be of benefit to the NGO with which they’ve partnered. 

What other methodology can be used?

The project proposal and research report may adopt traditional research methods (using the Fieldwork Sponsor as stipulated above) as well as new research methods, including data analysis and analytics.  Entrants are encouraged to consider alternative methodologies such as reviewing literature, interviewing staff and other stakeholders, and surveying or undertaking interviews with vulnerable community members and/or service users.

Entrants are permitted to use other sources/providers for their methodology as long as it meets the 30k project budget, can realistically be conducted (should they win the Australian competition) and the cost is covered (pro bono) by the entrant. 

How do I enter?

Via the ADIA website – please complete the application form and submit using the link.  Note – all supplementary material such as budget, timelines etc. can be submitted, in confidence, with your entry to ADIA.

What does it cost to enter?

  • Entry fee of $250 per person/pair (+GST) is payable to ADIA.
  • ADIA will invoice each team/company upon receipt of entry.

50% of all entry fees will be donated to winner’s charity of choice.

Key dates 2024
 Entries open Wed 10 April 2024
 Entrant briefing (via Zoom)Tues 16 April
Entries close Wed 22 May
First round of judgingw/c 27 May
Shortlisted entrants present to judges via videow/c 13 June  
Winner announcedFri 14 June  
Winning project in field16 June to 8 Sept (12 weeks)  
Winning project entered into ESOMAR Global competition23 September  
Winner to attend ESOMAR Congress in Amsterdam8-11 September

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